Yelena Scheidler is a multifaceted entrepreneur and creative leader whose work spans beauty, media, talent development, and brand building. Based in the Washington, DC metro area, she is best known for her refined makeup artistry through Makeup By Yelena, where she brings over 15 years of experience working with high-profile clients across fashion, television, pageantry, and live events.
Yelena has built a long-standing reputation working with pageant queens for many years, preparing competitors for state and national stages with polished, camera-ready looks that elevate confidence and performance. Her television experience includes serving as the lead hair and makeup department for Hulu’s Dance Moms, as well as working as a hair and makeup artist for productions on Bravo TV, TLC, and Lifetime—environments that demand precision, adaptability, and leadership.
Beyond artistry, Yelena is an accomplished business owner and executive. She is the co-owner of Dash Talents modeling agency, the founder of the upcoming YXS Beauty, and the newly appointed State Director for Miss Grand USA representing Virginia, Maryland, and Washington, DC. Through her ventures, Yelena continues to shape opportunities for artists, talent, and competitors while expanding her influence as a mentor and industry leader. She remains passionate about education and regularly shares her expertise through beauty classes, events, and digital platforms. Follow her on Instagram, Facebook, and YouTube to stay connected with her latest projects and initiatives.